haku: @indexterm Brands / yhteensä: 1643
viitteet: 495-504 / 1643
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
495.
Preface to the Special Section on e-branding
Electronic markets
2003 : VOL. 13:3, p. 194-195
 2003 Herrmann, A.
Johnson, E.J.
496.
Markenpersonlichkeit als Determinante von Markenloyalitat
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
2003 : DEC, VOL. 54:8, p. 687-709
 2003 Bauer, H. H.
Mader, R.
Huber, F.
497.
Market sanctions, monitoring and vertical coordination within retailer-manufacturer relationships: the case or retail brand suppliers
European Journal of Marketing
2003 : VOL. 37:5-6, p. 668-689
 2003 Collins, A.
Burt, S.
498.
Building foreign brand personalities in Russia: the moderating effect of consumer ethnocentrism
International Journal of Advertising
2003 : VOL. 22:2, p. 203-226
 2003 Supphellen, M.
Gronhaug, K.
499.
Consumer attitude toward brand extensions: an integrative model and research propositions
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 97-115
 2003 Czellar, S.
500.
Why the great American brands are doing lunch
Business 2.0
2003 : SEP, VOL. 4:8, p. 146-150
 2003 Streisand, B.
501.
Branding and discourse: the case of Cosmopolitan
Discourse & Society
2003 : JUL, VOL. 14:4, p. 453-471
 2003 Machin, D.
Thornborrow, J.
502.
Brand morphing: implications for advertising theory and practice
Journal of Advertising
2003 : SPRING, VOL. 32:1, p. 59-68
 2003 Kates, S. M.
Goh, C.
503.
HBR case study: The global brand face-off
Harvard Business Review
2003 : JUN, VOL. 81:6, p. 35-41, 42-44, 46
 2003 Raman, A.P.
504.
Price uncertainty and consumer search: a structural model of consideration set formation
Marketing Science
2003 : WINTER, VOL. 22:1, p. 58-84
 2003 Mehta, N.
Rajiv, S.
Srinivasan, K.
« edellinen sivu | seuraava sivu »
SCIMA