haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 496-505 / 556
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496.
On consumer- versus firm-level analysis of advertising effectiveness: implications for model building.
Decision Sciences
1979 : OCT, VOL. 10:4, p. 547-561
 1979 Winer, R. S.
497.
Childrens' receptivity to proprietary medicine advertising.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 247-255
 1979 Robertson, T. S.
Rossitier, J. R.
Gleason, T. C.
498.
Comparative magazine advertisement.
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 21-26
 1979 Jackson, D. W. Jr.
Brown, S. W.
Harmon, R. R.
499.
How a retailer compared newspapers.
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 29-32
 1979 Jolson, M. A.
500.
Telephone usage and direct-mail copy.
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 35-39
 1979 Barry, T. E.
Hansen, R. W.
501.
Visual, verbal and sales responses to print ads.
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 41-47
 1979 Treistman, J.
Gregg, J. P.
502.
Predicting network TV viewing patterns.
Journal of Advertising Research
1979 : AUG, VOL. 19:4, p. 49-54
 1979 Headen, R. S.
Klompmaker, J. E.
Teel, J. E.
503.
Consumer reactions to explicit brand comparisons in advertisements.
Journal of Marketing Research
1979 : NOV, VOL. 16:4, p. 517-532
 1979 Golden, L. L.
504.
So you know how advertising works?
Management Decision
1979 : VOL. 17:5, p. 369-390
 1979 Murray, H.
505.
When and when not to use range advertising.
Marketing
1979 : OCT, p. 67-68,70,72
 1979 Nelson, E.
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