haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 52-61 / 556
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52.
Measuring advertising performance
Admap
2006 : FEB, VOL. 41:2 (469), p. 16-17
 2006 White, R.
53.
Does invisible mean ineffective?
Admap
2005 : DEC, VOL. 40:11 (467), p. 41-43
 2005 Howard-Spink, J.
54.
Radio advertising effectiveness
Admap
2005 : DEC, VOL. 40:11 (467), p. 30-33
 2005 Domke, U.
Wild, C.
55.
Magazines uncovered: sales uplift and ROI
Admap
2005 : DEC, VOL. 40:11 (467), p. 27-29
 2005 Consterdine, G.
56.
Does television advertising work?
Admap
2005 : DEC, VOL. 40:11 (467), p. 20-23
 2005 Millman, I.
57.
Does originality contribute to ad effectiveness?
Admap
2005 : OCT, VOL. 40:9 (465), p. 16-17
 2005 Cramphorn, S.
58.
Can companies influence investor behaviour through advertising? Super Bowl commercials and stock returns
European Financial Management
2005 : NOV, VOL. 11:5, p. 625-647
 2005 Fehle, F.
Tsyplakov, S.
Zdorovtsov, V.
59.
Exploring the effectiveness of taxis as an advertising medium
Journal of Advertising
2005 : VOL. 24:2, p. 217-239
 2005 Veloutsou, C.
O'Donnell, C.
60.
Emotional or informative? Creative or boring?: The effectiveness of different types of radio commercial
International Journal of Advertising
2005 : VOL. 24:3, p. 373-394
 2005 Janssens, W. (et al.)
61.
Cashing in on crashes via brand placement in computer games: the effects of experience and flow on memory
International Journal of Advertising
2005 : VOL. 24:3, p. 321-343
 2005 Schneider, L. (et al.)
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