haku: @indexterm Brands / yhteensä: 1643
viitteet: 55-64 / 1643
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 otsikkovuositekijä
55.
A cross-national investigation on how ethical consumers build loyalty toward fair trade brands
Journal of Business Ethics
2010 : NOV I, VOL. 96:4, p. 589-611
 2010 Kim, G-S.
Lee, G.Y.
Park, K.
56.
Transaction cost implication of private branding and empirical evidence
Strategic Management Journal
2010 : APR, VOL. 31:4, p. 371-389
 2010 Chen, S-F.S.
57.
When you are what you own: Do physically attractive people benefit more from owning sophisticated brands?
International Journal of Advertising
2010 : VOL. 29:5, p.795-813
 2010 Das, E. (et al.)
58.
Feedback effects of brand extensions on the brand image of global brands: a comparison between Spain and Norway
Journal of Marketing Management
2010 : AUG, VOL 26:9-10, p. 943-966
 2010 Pina, J. M.
Iversen, N. M.
Martinez, E.
59.
On market forces and adjustments: acknowledging consumer creativity through the aesthetics of "debadging"
Journal of Marketing Management
2010 : MAY, VOL 26:5-6, p. 428-440
 2010 Hewer, P.
Brownlie, D.
60.
Ideas at work: sparkling innovation
Business Strategy Review
2010 : SUMMER, JUN, VOL. 21:2, p. 7-11
 2010 Birkinshaw, J.
Robbins, P.
61.
How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 489-501
 2010 Martin, B. A. S.
Xavier, R.
62.
Brand-usage networks: a demand side approach to brand architecture
Journal of Strategic Marketing
2010 : OCT, VOL 18:6, p. 451-471
 2010 Serota, K. B.
Bhargava, M.
63.
The "killer" ad: an assessment of advertising violence
European Journal of Marketing
2010 : VOL 44:11/12, p. 1811-1838
 2010 Söderlund, M.
Dahlen, M.
64.
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
European Journal of Marketing
2010 : VOL 44:11/12, p. 1763-1786
 2010 Fuchs, C.
Diamantopoulos, A.
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