haku: @author Mitchell, V-W. / yhteensä: 10
viitteet: 6-10 / 10
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6.
German market mavens' decision making styles
Journal of Euromarketing
2001 : VOL. 10:4, p. 83-108
 2001 Walsh, G.
Mitchell, V-W.
7.
Measuring consumer brand confusion to comply with guidelines
International Journal of Market Research
2001 : VOL. 43:1, p. 85-91
 2001 Kearney, Í.
Mitchell, V-W.
8.
Research note: a cost-benefit analysis of letter prenotification and follow up
Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 853-866
 1997 Mitchell, V-W.
Brown, J.
9.
Market development using new products and new customers: a role for perceived risk
European Journal of Marketing
1993 : VOL. 27:2, p. 17-32
 1993 Mitchell, V-W.
Boustani, P.
10.
Understanding consumers' behaviour: can perceived risk theory help?
Management Decision
1992 : VOL. 30:3, p.26-31
 1992 Mitchell, V-W.
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