haku: @indexterm effectiveness / yhteensä: 756
viitteet: 65-74 / 756
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 otsikkovuositekijä
65.
The influence of media on advertising effectiveness: A comparison of internet , posters and radio
International Journal of Market Research
2005 : VOL. 47:4, p. 383-405
 2005 Nysveen, H.
Breivik, E.
66.
Jacques Matte and the Festival du Cinéma International en Abitibi-Témiscamingue
International Journal of Arts Management
2005 : FALL; VOL 8:1, p. 72-83
 2005 Cardinal, J.
Lapierre, L.
67.
Assessing the construct validity and utility of two new influence tactics
Journal of Organizational Behavior
2005 : SEP, VOL 26:6, p. 705-725
 2005 Yukl, G.
Chavez, C.
Seifert, C.F.
68.
Traditionality matters: an examination of the effectiveness of transformational leadership in the United States and Taiwan
Journal of Organizational Behavior
2005 : MAY, VOL. 26:3, p. 205-227
 2005 Spreitzer, G. M.
Hopkins Perttula, K.
Xin, K.
69.
What is and what is not social marketing: the challenge of reviewing the evidence
Journal of Marketing Management
2005 : JUL, VOL. 21:5-6, p. 545-553
 2005 McDermott, L.
Stead, M.
Hastings, G.
70.
25 years of 'Advertising Works'
Admap
2005 : VOL. 40:2, p. 37-39
 2005 Green, L.
71.
How to make the most of radio
Admap
2005 : VOL. 40:1, p. 14-15
 2005 White, R.
72.
Steps to implementation
European business forum EBF
2005 : SPRING, 21, p. 10-13
 2005 Scholes, J.
73.
Die Einsatzmöglichkeiten vergleichender Werbung - eine empirische Analyse zur Wirkung des neuen Instruments
Betriebswirtschaft
2004 : SEP/OCT, VOL. 64:5, p. 591-620
 2004 Rennhak, C.
Schwaiger, M.
74.
How to measure ordinary marketing
Admap
2004 : MAY, VOL. 39:5 (450), p. 39-42
 2004 McDonald, C.
Kennedy, R.
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