haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 68-77 / 556
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68.
The Influence of Level of Processing on Advertising Repetition Effects
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 371-382
 2003 Nordhielm, C. L.
69.
A Meta-analysis of the Spacing Effect in Verbal Learning: Implications for Research on Advertising Repetition and Consumer Memory
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 138-149
 2003 Janiszewski, C.
Noel, H.
Sawyer, A. G.
70.
A Look at the Effects of Sponsored Content and Banner Advertising
Journal of Advertising
2003 : SUMMER, VOL. 32:2, p. 17-32
 2003 Becker-Olsen, K. L.
71.
Associations between Message Features and Subjective Evaluations of the Sensation Value of Antidrug Public Service Announcements
Journal of Communication
2003 : SEP, VOL. 53:3, p. 512-526
 2003 Morgan, S. E.
72.
Die Rolle guter Argumente in der Werbung mit prominenten Testimonials
Unternehmung
2003 : VOL. 57:2, p. 115-133
 2003 Gierl, H.
73.
Minimum advertised-price policy rules and retailer behavior: an experiment by Hewlett-Packard
Interfaces
2002 : SEP-OCT, VOL. 32:5, p. 62-73
 2002 Charness, G.
Chen, K-Y.
74.
What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness
Journal of Advertising
2002 : WINTER, VOL. 31:4, p. 53-64
 2002 Liu, Y.
Shrum, L. J.
75.
Exploring the missing point of view in international advertising management: local managers in global advertising agencies
International Journal of Advertising
2002 : VOL. 21:3, p. 293-322
 2002 Jeong, J.
Tharp, M.
Choi, H.
76.
Language and advertising effectiveness: mediating influences of comprehension and cognitive elaboration
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 693-712
 2002 Wyer, R.S. Jr.
77.
Effects of typographic factors in advertising based persuasion: a general model and initial empirical tests
Psychology & Marketing
2002 : JUL-AUG, VOL. 19:7-8, p. 663-691
 2002 McCarthy, M.S.
Mothersbaugh, D.L.
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