haku: @indexterm Public Relations / yhteensä: 295
viitteet: 69-78 / 295
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 otsikkovuositekijä
69.
PR evaluation: it's all about relationships
Admap
2005 : OCT, VOL. 40:9 (465), p. 44-46
 2005 Watson, T.
70.
The perils and opportunities of communicating corporate ethics
Journal of Marketing Management
2005 : APR, VOL. 21:3-4, p.267-290
 2005 Schlegelmilch, B.B.
Pollach, I.
71.
What do they know?
Business Strategy Review
2005 : SPRING, VOL 16:1, p. 41-45
 2005 Desouza, K.C.
Awazu, Y.
72.
Antecedents of managerial public relations: a structural model examination
European Journal of Marketing
2005 : VOL. 39:1-2, p. 110-128
 2005 Lages, C.
Lages, L.F.
73.
'Carry on smoking': public relations and advertising strategies of American and British tobacco companies since 1950
Business history
2005 : JULY, VOL. 47:3, p. 421-432
 2005 Courtwright, D.T.
74.
The role of place marketing as a competitive response by town centres to out-of-town retail developments
International Review of Retail, Distribution and Consumer Research
2004 : OCT, VOL. 14:4, p. 457-477
 2004 Warnaby, G.
Medway, D.
75.
Enron spectacles: a critical dramaturgical analysis
Organization Studies
2004 : JUN, VOL. 25:5, p. 751-774
 2004 Boje, D.M. (et al.)
76.
Will agencies ever get (or understand) IMC?
European Journal of Marketing
2004 : VOL. 38:11-12, p.1417-1436
 2004 Kitchen, P.J. (et al.)
77.
Brand logic: A business case for communications
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 232-236
 2004 Gregory, J.R.
McNaughton, L.
78.
Organisation-public relationship: measurement validation in university setting
Journal of communication management
2004 : VOL. 9:1, p. 14-27
 2004 Jo, S
Childers Hon, L.
Brunner B.R.,
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