haku: @indexterm ADVERTISING CAMPAIGNS / yhteensä: 54
viitteet: 7-16 / 54
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7.
The role of branding in public health campaigns
Journal of communication management
2009 : VOL. 13:1, p. 77-91
 2009 Basu, A.
Wang, J.
8.
Beavers, bubbles, bees, and moths. An examination of animated spokescharacters in DTC prescription-drug advertisements and websites
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 373-393
 2009 Pashupati, K.
9.
The effectiveness of combining online and print advertisements. Is the whole better than the individual parts?
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 360-372
 2009 Wakolbinger, L.M.
Denk, M.
Oberecker, K.
10.
How rich-media video technology boosts branding goals. Different online advertising formats drive different brand-performance metrics
Journal of Advertising Research
2009 : SEP, VOL. 49:3, p. 285-292
 2009 Spalding, L.
Cole, S.
Fayer, A.
11.
What matters most in advertisign campaigns? The relative effect of media expenditure and message content strategy
International Journal of Advertising
2009 : VOL. 28:4, p. 669-690
 2009 Putte, B. van den
12.
Long tail media in the store
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338
 2008 Sorensen, H.
13.
The advertising impact of an interactive TV program on the recall of an embedded commercial
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.352-362
 2008 Cauberghe, V.
Pelsmacker, P. de
14.
"Make measurable what is not so": consumer mix modeling for the evolving media world
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.339-351
 2008 Hallward, J.
15.
Exploring the effectiveness of advertising in the ABC.com full episode player
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.320-328
 2008 Loughney, M.
Eichholz, M.
Hagger, M.
16.
Creative and interactive media use by agencies: Engaging an IMC media palette or implementing advertising campaigns
Journal of Advertising Research
2007 : SEP, VOL. 47:3, p. 237-256
 2007 Sasser, S.L.
Koslow, S.
Riordan, E.A.
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