haku: @indexterm CONSUMER EXPECTATIONS / yhteensä: 100
viitteet: 7-16 / 100
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7.
The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?
Journal of Consumer Research
2003 : JUN, VOL. 30:1, p. 125-137
 2003 Folkes, V. S.
Patrick, V. M.
8.
Service quality and the consumer's experience: towards an interpretive approach
Marketing Theory
2002 : JUN, VOL. 2:2, p. 189-205
 2002 Schembri, S.
Sandberg, J.
9.
"What is it?" Categorization flexibility and consumers' responses to really new products
Journal of Consumer Research
2001 : MAR, VOL. 27:4, p. 489-498
 2001 Moreau, C.P.
Markman, A.B.
Lehmann, D.R.
10.
Life cycle welfare: evidence and conjecture
Journal of Socio-Economics
2001 : VOL. 30:1, p. 31-61
 2001 Easterlin, R. A.
11.
Standardization or adaptation of the international marketing mix: the role of the local subsidiary/representative
Journal of international marketing
2000 : VOL. 8:1, p. 78-98
 2000 Solberg, C. A.
12.
La gestion por categorias.
Direccion y Progreso
1999 : JUL-AUG, 166, p.45-48
 1999 Diaz Maroto, L.F.
13.
Trends in consumption and policy suggestions (original in Chinese)
China Business and Market (c)
1998 : 2, p.1-5
 1998 Ding, Junfa
14.
Den Einkauf zum Erlebnbis machen: Steigerung der Kundenzufriedenheit durch Anwendung der Theorie des Bedauerns.
IO Management-Zeitschrift industrielle Organisation
1998 : VOL. 67:10, p. 28-33
 1998 Schölling, W.
Schölling, C.
15.
Initiating, Managing and Sustaining Corporate Transformation A Case Study
European Management Journal
1998 : VOL. 16:1, p. 31-38
 1998 Orgland, M
Krogh, G. von
16.
Feintuning für die Unternehmensleistung: Kundennutzenanalyse.
Absatzwirtschaft
1997 : OCT, p. 58, 60, 62, 64
 1997 Schauenburg, J.
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