haku: @indexterm MARKETING AUDITS / yhteensä: 28
viitteet: 7-16 / 28
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7.
A convergence of Western marketing mix concepts and oriental strategic thinking
Marketing Intelligence and Planning
1995 : VOL. 13:2, p. 36-46
 1995 Low, S.
Tan, M.
8.
La auditoria de mercadotecnia como tecnica para desarrollar las estrategias de marketing
Esic Market
1993 : JAN-MAR, 79, p. 27-63
 1993 Quintana Daza, M.A.
9.
Marketing-Controlling im EG-Binnenmarkt.
Absatzwirtschaft
1993 : JAN, p. 82-83
 1993 Meissner, H. G.
10.
Lean Marketing in der Erprobung.
Management-Zeitschrift Industrielle Organisation
1993 : VOL. 62:9, p. 84-86
 1993 Winterling, K.
11.
L'efficacite des etudes de marche BSN.
Revue Francaise du Marketing
1991 : OCT-DEC, 134, p.35-49
 1991 Boss, J.F.
Lindon, D.
12.
The marketing audit comes of age.
Sloan Management Review
1989 : WINTER, VOL. 30:2, p. 49-62
 1989 Kotler, P.
Gregor, W. T.
Rodgers, W. H.
13.
Auditing your customer service activities.
Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 277-284
 1988 Coppett, J. I.
14.
Marketing audit as a strategic tool for improving a company's decision making.
Liiketaloudellinen aikakauskirja
1987 : VOL. 36:4, p. 366-375
 1987 Piha, K.
15.
The strategic marketing audit : an adoption/utilization perspective.
Journal of Business Strategy
1986 : SPRING, VOL. 6:4, p. 88-95
 1986 Mokwa, M. P.
16.
The Nestle infant formula audit commission as a model. ( *NESTLE )
Journal of Business Strategy
1986 : SPRING, VOL. 6:4, p. 19-23
 1986 Muskie, E. S.
Greenwald, D. J.
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