haku: @indexterm PRODUCT INVOLVEMENT / yhteensä: 20
viitteet: 7-16 / 20
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7.
Reminding consumers of their needs through a "what and how" approach
Journal of International Selling and Sales Management
2006 : VOL. 12:1, p. 17-36
 2006 Wu, C.
Chen, J. -L.
8.
Rethinking the origins of involvement and brand commitment: insights from postsocialist Central Europe
Journal of Consumer Research
2003 : SEP, VOL. 30:2, p. 151-169
 2003 Coulter, R.A.
Price, L.L.
Feick, L.
9.
The relationship between product involvement and product knowledge: moderating roles of product type and product knowledge type
Psychology & Marketing
2003 : NOV, VOL. 20:11, p. 977-997
 2003 Park, C-W.
Moon, B-J.
10.
Der Einfluss der Produktvertrautheit auf den Country-of-Origin-Effekt
Unternehmung
2003 : VOL. 57:2, p. 101-113
 2003 Scholzen, J.N.
Schmidt, R.
11.
Humour effect on memory and attitude: moderating role of product involvement
International Journal of Advertising
2003 : VOL. 22:1, p. 117-144
 2003 Chung, H.
Zhao, X.
12.
Are Customer Satisfaction Measures Equally Applicable Across Research Contexts, or do we need a more Differentiated Approach?
Markt
1998 : VOL. 37:2, p. 83-101
 1998 Wirtz, J.
Meng Chung, L.
13.
Hybrides Kaufverhalten und das Definitionskriterium des Mehrproduktfalls
Marketing: Zeitschrift für Forschung und Praxis
1998 : VOL. 20:1, p. 5-13
 1998 Schmalen, H.
Lang, H.
14.
Spillover effects, cost savings, R&D and the use of brand extensions
International Journal of Industrial Organization
1995 : JUN, VOL. 13:2, p. 229-248
 1995 DeGraba, P.
Sulivan, M.
15.
Memory-based product judgments: Effects of involvement at encoding and retrieval
Journal of Consumer Research
1994 : DEC, VOL. 21:3, p. 534-547
 1994 Park, J.-W.
Hastak, M.
16.
Werbung, die aktualisiert: Sonderwerbeformen.
Absatzwirtschaft
1994 : JAN, p. 74-75
 1994 Gierl, H.
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