haku: @journal_id 1280 / yhteensä: 21
viitteet: 7-16 / 21
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 otsikkovuositekijä
7.
Strategic marketing and new product development: an integrated approach
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 30-35
 1995 Aaby, N.
Discenza, R.
8.
What does marketing really mean to the Japanese?
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 16-27
 1995 Genestre, A.
Herbig, P.
Shao, A.
9.
Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics
Marketing Intelligence and Planning
1995 : VOL. 13:9, p. 4-15
 1995 Rafiq, M.
Ahmed, P.
10.
Japanese international marketing strategy
Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 36-46
 1995 Genestre, A.
Herbig, P.
Shao, A.
11.
Front and back-stage strategies in service delivery in the hospitality industry: a conceptual framework
Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 22-26
 1995 Yavas, U.
Yasin, M.
Wafa, M.
12.
Export practices of Asian SMEs: some preliminary findings
Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 13-21
 1995 Crick, D.
Chaudhry, S.
13.
A hybrid system for strategic marketing planning
Marketing Intelligence and Planning
1995 : VOL. 13:11, p. 5-12
 1995 Duan, Y.
Burrell, P.
14.
The impact of marketing signals on strategic decision-making ability and profitability
Marketing Intelligence and Planning
1995 : VOL. 13:7, p. 37-46
 1995 Herbig, P.
Meliwicz, J.
15.
Predicting market responses with a neural network: the case of fast moving consumer goods
Marketing Intelligence and Planning
1995 : VOL. 13:7, p. 23-30
 1995 Wezel, M. van
Baets, W.
16.
Marketing planning: a computer assisted approach
Marketing Intelligence and Planning
1995 : VOL. 13:7, p. 7-12
 1995 Proctor, T.
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