haku: @indexterm Media selection / yhteensä: 118
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72.
Entwicklungstendenzen im TV-Werbemarkt Alternativen auf Pruefstand
Markenartikel
1991 : JAN, VOL. 52:1, p.2-6
 1991 Schrape, K.
73.
EXTRA: An expert system for multicriteria decision making.
European Journal of Operational Research
1991 : MAY 27, VOL. 52:2, p. 224-234
 1991 Pasche, C.
74.
Le marketing direct a l'heure de la strategie = Direct marketing in the age of strategy
Revue Francaise du Marketing
1990 : /1, 126, p. 15-22
 1990 Dubois, P-L.
75.
Informational sources and media usage: A comparison between Asian and Hispanic subcultures.
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 45-52
 1990 Delenger, N.
Neelankavil, J. N.
76.
A technique for increasing the reliability of syndicated product - media research
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37
 1990 Cannon, H. M.
Williams, D. L.
Akaah, I. P.
77.
Performance analysis of advertising in competing media vehicles
Journal of Advertising Research
1990 : FEB-MAR, VOL. 30 : 1, p. 53-66
 1990 Woodside, A.G.
Soni, P.K.
78.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
79.
Mediacracy, mediocracy, or new democracy : Where are the information age Jeffersons and Medisons when we need them?
Technological Forecasting and Social Change
1989 : AUG, VOL. 36:1-2, p. 153-169
 1989 Linstone, H. A.
80.
The information processing of coordinated media campaigns.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 149-163
 1989 Edell, J. A.
Lane Keller, K.
81.
Comment: On "Evaluating the Simulation Approach to Media selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58
 1988 Ochs, M.
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