haku: @indexterm effectiveness / yhteensä: 756
viitteet: 77-86 / 756
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77.
The waste in advertising is the part that works
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 375-389
 2004 Ambler, T.
Hollier, E.A.
78.
Impact of gender differences on the evaluation of promotional emails
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 360-368
 2004 Phillip, M.V.
Suri, R.
79.
Decay effects in online advertising: Quantifying the impact of time since last exposure on branding effectiveness
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 327-332
 2004 Havlena, W.J.
Graham, J.
80.
How to analyse and measure online ad results
Admap
2004 : VOL.39:1, p. 47
 2004 Thomas, I.
81.
Brands, buzz and business
Admap
2004 : VOL. 39:1, p. 15-17
 2004 Hughes, M.
82.
Sustainable Value Added - measuring corporate contributions to sustainability beyond eco-efficiency
Ecological Economics
2004 : FEB, VOL. 48:2, p. 173-187
 2004 Figge, F.
Hahn, T.
83.
Quantifying the ripple: Word-of-mouth and advertising effectiveness
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 271-280
 2004 Hogan, J.E.
Lemon, K.N.
Libai, B.
84.
How the pursuit of ROMI is changing marketing management
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 244-254
 2004 Cook, W.A.
Talluri, V.S.
85.
Measuring marketing effectiveness and value: The Unisys Marketing Dashboard
Journal of Advertising Research
2004 : SEP/OCT, VOL 44:3, p. 237-243
 2004 Miller, A.
Cioffi, J.
86.
The effectiveness of tranining for new business creation: a longitudinal study
International Small Business Journal
2004 : JUN, VOL 22:3, p. 249-271
 2004 Henry, C.
Hill, F.M.
Leitch, C.M.
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