haku: @indexterm Media selection / yhteensä: 118
viitteet: 78-87 / 118
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78.
Performance Analysis of Advertising in Competing Media Vehicles
Journal of Advertising Research
1990 : FEB/MAR, VOL. 30, p.53-66
 1990 Woodside, A.
Soni, P.
79.
Mediacracy, mediocracy, or new democracy : Where are the information age Jeffersons and Medisons when we need them?
Technological Forecasting and Social Change
1989 : AUG, VOL. 36:1-2, p. 153-169
 1989 Linstone, H. A.
80.
The information processing of coordinated media campaigns.
Journal of Marketing Research
1989 : MAY, VOL. 26:2, p. 149-163
 1989 Edell, J. A.
Lane Keller, K.
81.
Comment: On "Evaluating the Simulation Approach to Media selection"
Journal of Advertising Research
1988 : JUNE/JULY, VOL. 28:3, p.57-58
 1988 Ochs, M.
82.
The enunciative contract and media planning.
International Journal of Research in Marketing
1988 : VOL. 4:4, p. 311-330
 1988 Defrance, A.
83.
Evaluating the "simulation" approach to media selection.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 57-63
 1988 Cannon, H. M.
84.
Media selection via multiple objective integer programming.
Omega
1987 : VOL. 15:5, p. 419-427
 1987 Deckro, R. F.
Murdock, G. W.
85.
An empirical test of a proprietary television media model.
Journal of Advertising Research
1987 : AUG-SEP, VOL. 26:4, p. 17-21
 1987 Rice, M. D.
Leckenby, J. D.
86.
Citizen Murdoch presses for more.
Fortune
1987 : JUL 6, VOL. 116:1, p. 67-72
 1987 Moore, T.
87.
Daten- und Verhaltens-gestützte Mediaplanung : Theorie und praxis der Mediabeurteilung.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1986 : JAN, VOL. 38:1, p. 64-83
 1986 Böcker, F.
Gierl, H.
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