haku: @journal_id 69 / yhteensä: 714
viitteet: 78-87 / 714
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 otsikkovuositekijä
78.
Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Journal of Marketing
1994 : APR, VOL. 58:2, p. 81-95
 1994 Dawar, N.
Parker, P.
79.
The effect of effort on sales performance and job satisfaction
Journal of Marketing
1994 : APR, VOL. 58:2, p. 70-80
 1994 Brown, S.
Peterson, R.
80.
Waiting for service: the relationship between delays and evaluations of service
Journal of Marketing
1994 : APR, VOL. 58:2, p. 56-69
 1994 Taylor, S.
81.
Competitive marketing behavior in industrial markets
Journal of Marketing
1994 : APR, VOL. 58:2, p. 45-55
 1994 Ramaswamy, V.
82.
Managerial representations of competitive advantage
Journal of Marketing
1994 : APR, VOL. 58:2, p. 31-44
 1994 Day, G.
Nedungadi, P.
83.
UPC scanner pricing systems: are they accurate?
Journal of Marketing
1994 : APR, VOL. 58:2, p. 20-30
 1994 Goodstein, R.
84.
Determinants of long-term orientation in buyer-seller relationships
Journal of Marketing
1994 : APR, VOL. 58:2, p. 1-19
 1994 Ganesan, S.
85.
Expectations as a comparison standard in measuring service quality: an assessment of a reassessment
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 132-139
 1994 Teas, R.
86.
SERVPERF versus SERVQUAL: reconciling performance-based and perceptions-minus-expectations measurement of service quality
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 125-131
 1994 Cronin, J. Jr
Taylor, S.
87.
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 111-124
 1994 Parasuraman, A.
Zeithaml, V.
Berry, L.
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