haku: @indexterm advertising effectiveness / yhteensä: 556
viitteet: 81-90 / 556
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81.
Advertising productivity: developing an agenda for research
International Journal of Advertising
2001 : VOL. 20:4, p. 431-454
 2001 Kim, J.
Bhargava, M.
Ramaswam, S.
82.
The effects of pleasure and arousal on recall of advertisements during the Super Bowl
Psychology & Marketing
2001 : NOV, VOL. 18:11, p. 1135-1153
 2001 Newell, S. J.
Henderson, K. V.
Wu, B. T.
83.
Zapping behavior during commercial breaks
Journal of Advertising Research
2001 : MAY-JUN, VOL. 41:3, p. 25-29
 2001 Tse, A.C.B.
Lee, R.P.W.
84.
Cinema advertising re-considered
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 78-85
 2001 Ewing, M.T.
Plessis, E. du
Foster, C.
85.
A model of advertising standardization in multinational corporations
Journal of International Business Studies
2001 : VOL. 32:2, p. 249-266
 2001 Laroche, M. (et al.)
86.
An empirical investigation of advertising wearin and wearout
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 95-100
 2000 Henderson Blair, M.
87.
Editorial environment and advertising effectiveness
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 89-94
 2000 Appel, V.
88.
Analysis of the impact of executional factors on advertising performance
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 85-87
 2000 Stewart, D.W.
Furse, D.H.
89.
Overcontrol in advertising experiments
Journal of Advertising Research
2000 : NOV-DEC, VOL. 40:6, p. 73-78
 2000 Farris, P.W.
Reibstein, D.J.
90.
Payment-by-results. Is there a pot of gold at the end of the rainbow?
International Journal of Advertising
2000 : VOL. 19:2, p. 167-183
 2000 Lace, J. M.
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