haku: @indexterm Brands / yhteensä: 1643
viitteet: 88-97 / 1643
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88.
Innovation diffusion and new product growth models: A critical review and research directions
International Journal of Research in Marketing
2010 : JUN, VOL. 27:2, p. 91-106
 2010 Peres, R.
Muller, E.
Mahajan, V.
89.
"Living the brand": brand orientation in the business-to-business sector
European Journal of Marketing
2010 : VOL. 44:5, p. 653-671
 2010 Baumgarth, C.
90.
Shaping the body and technology. Discursive implications for the strategic communication of technological brands
European Journal of Marketing
2010 : VOL. 44:5, p. 635-652
 2010 Buchanan-Oliver, M.
Cruz, A.
Schroeder, J. E.
91.
Mobile phone choice: technology versus marketing. The brand effect in the Italian market
European Journal of Marketing
2010 : VOL. 44:5, p. 610-634
 2010 Petruzzellis, L.
92.
Business to business branding: external and internal satisfiers and the role of training quality
European Journal of Marketing
2010 : VOL. 44:5, p. 567-590
 2010 Roper, S.
Davies, G.
93.
Branding of post-purchase ancillary products and services. An application in the mobile communications industry
European Journal of Marketing
2010 : VOL. 44:5, p. 547-566
 2010 Baker, W. E.
Sciglimpaglia, D.
Saghafi, M.
94.
Consumers' intention to buy private label brands revisited
Journal of General Management
2010 : SPRING, VOL. 35:3, p. 3-24
 2010 Walsh, G.
Mitchell, V-W.
95.
How media factors affect audience responses to brand placement
International Journal of Advertising
2010 : VOL. 29:2, p. 279-301
 2010 Reijmersdal, E. van
Smit, E.
Neijens, P.
96.
How advertising strategy affects brand and USP recall for new brands and extensions
International Journal of Advertising
2010 : VOL. 29:2, p. 165-194
 2010 Dens, N.
Pelsmacker, P. de
97.
Editorial. Special edition - 'New developments in online marketing'
Journal of Marketing Management
2010 : VOL. 26:3-4, p. 181-186
 2010 Hamill, J. (et al.)
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