haku: @indexterm BRAND NAMES / yhteensä: 212
viitteet: 89-98 / 212
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89.
Marketing universals: consumers' use of brand name, price, physical appearance, and retailer reputation as signals of product quality
Journal of Marketing
1994 : APR, VOL. 58:2, p. 81-95
 1994 Dawar, N.
Parker, P.
90.
A comparison of client characteristics by auditor attributes: implications for the auditor selection process.
Managerial Auditing Journal (IAE)
1994 : VOL. 9:3, p. 27-36
 1994 Cravens, K. S.
Flagg, J. C.
Glover, H. D.
91.
Nielsen als europäische Marke. Interview mit Hans G. Güldenberg.
Markenartikel
1994 : MAR, VOL. 56:3, p. 132, 134
 1994
92.
Die Preisbereitschaft von Konsumenten bei umweltfreundlich verpackten Produkten - Ergebnisse einer Conjoint-Analyse.
Schmalenbachs Zeitschrift für Betriebswirtschaftliche Forschung
1994 : MAR, VOL. 46:3, p. 260-278
 1994 Müller, S.
Kesselmann, P.
93.
The seven building blocks of brands.
Management Today
1993 : MAR, p. 66-68
 1993 Chernatony, L. de
94.
Does competitive clutter in television advertising "interfere: with the recall and recognition of brand names and ad claims?
Marketing Letters
1993 : APR, VOL. 4:2, p. 175-184
 1993 Kent, R.
Allen, C.
95.
Brand name and country of origin effects in the emerging market economies of Russia, Poland and Hungary
International Marketing Review
1993 : VOL. 10:5, p. 14-36
 1993 Ettenson, R.
96.
Preattentive mere exposure effects
Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 376-392
 1993 Janiszewski, C.
97.
Price setting and the value of a strong brand name
International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 381-386
 1993 Firth, M.
98.
Brand equity and the extendibility of brand names
International Journal of Research in Marketing
1993 : MAR, VOL. 10:1, p. 61-75
 1993 Rangaswamy, A.
Burke, R.
Oliva, T.
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