haku: @indexterm MARKET SEGMENTATION / yhteensä: 478
viitteet: 90-99 / 478
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90.
Modeling the yields on noninvestment grade bond indexes: Credit risk and macroeconomic factors
International Review of Financial Analysis
2002 : VOL. 11:3, p. 345-374
 2002 Joutz, F.L.
Maxwell, W.F.
91.
Growing segmentation trees for strategic advantage
Business Horizons
2002 : MAR-APR, VOL. 45:2, p. 17-22
 2002 Bock, T.
Styles, C.
92.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
93.
Out in the market: A history of the gay market segment in the United States
Journal of Macromarketing
2002 : JUN, VOL. 22:1, p. 86-97
 2002 Branchik, B.J.
94.
External search behaviour in cultural product markets: A study of readers of fiction
International Journal of Arts Management
2002 : SPRING, VOL. 4:3, p. 33-47
 2002 Miesen, H.W.J.M.
95.
Segmentation architecture
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 6-7
 2002 Wyner, G.A.
96.
Segmenting B2B markets with economic value analysis
Marketing Management
2002 : MAR-APR, VOL. 11:2, p. 35-39
 2002 Smith, G.E.
97.
Market segment derivation and profiling via a finite mixture model framework
Marketing Letters
2002 : FEB, VOL. 13:1, p. 17-25
 2002 Wedel, M.
Desarbo, W.S.
98.
Toward a tradeoff model for international market selection
International Business Review
2002 : APR. VOL. 11:2, p. 165-192
 2002 Papadopoulos, N.
Chen, H.
Thomas, D.R.
99.
Segmenting the business-to-business marketplace by product attributes and the decision process
Journal of Strategic Marketing
2002 : MAR, VOL. 10:1, p. 3-20
 2002 Crittenden, V.L.
Crittenden, W.F.
Muzyka, D.F.
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