haku: @journal_id 69 / yhteensä: 714
viitteet: 99-108 / 714
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
99.
Sustainable competitive advantage in service industries. A conceptual model and research propositions
Journal of Marketing
1993 : OCT, VOL. 5:4, p. 83-99
 1993 Bharadwaj, S. G.
Varadarajan, P. R.
100.
The effect of background music on ad processing. A contingency explanation (Hintergrundmusik, Fernsehwerbung, Rundfunkwerbung)
Journal of Marketing
1993 : OCT, VOL. 57:4, p. 114-125
 1993 Kellaris, J. J.
Cox, A. D.
Cox, D.
101.
Organizing successful co-marketing alliances
Journal of Marketing
1993 : APR, VOL. 57:2, p. 32-46
 1993 Bucklin, L.P.
Sengupta, S.
102.
Theoretical modeling in marketing (Marketingmodell)
Journal of Marketing
1993 : APR, VOL. 57:2, p. 92-106
 1993 Moorthy, K.S.
103.
Diluting brand beliefs. When do brand extensions have a negative impact? (Konsumentenverhalten)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 71-84
 1993 Loken, B.
Roedder John, D.
104.
An analysis of the market share/- profitability relationship
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 1-18
 1993 Szymanski, D.M.
Bharadwaj, S.G.
Varadarajan, P.R.
105.
Factors, determinants, and segments in consumer criticism of advertising
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 99-114
 1993 Pollay, R.W.
Mittal, B.
106.
Assessing the impact of competitive entry on market expansion and incumbent sales (Neue Produkte; Marketingmodell)
Journal of Marketing
1993 : JUL, VOL. 57:3, p. 39-52
 1993 Mahajan, V.
Sharma, S.
Buzzell, R.D.
107.
Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis (Neue Produkte; Produktpolitik; Verbraucherforschung)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 23-37
 1993 Deshpand`, R.
Farley, J.U.
Webster Jr, F.E.
108.
Factors affecting trust in market research relationship
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 81-101
 1993 Moorman, C.
Deshpand`, R.
Zaltman, G.
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