haku: @author Holbrook, M. B. / yhteensä: 33
viitteet: 11-20 / 33
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11.
Assessing the real-to-artificial generalizability of multiattribute attitude models in test of new product designs.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 25-35
 1988 Holbrook, M. B.
Havlena, W. J.
12.
Mirror, Mirror, on the wall, what's unfair in the reflections on advertising?
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 95-103
 1987 Holbrook, M. B.
13.
Using versus choosing : the relationship of the consumption experience to reasons for purchasing.
European Journal of Marketing
1986 : VOL. 20:8, p. 49-62
 1986 Holbrook, M. B.
Lehmann, D. R.
O'Shaughnessy, J.
14.
Aims, concepts, and methods for the representation of individual differences in esthethic responses to design features.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 337-347
 1986 Holbrook, M. B.
15.
The semiology of cinematic consumption : Symbolic consumer behavior in OUT OF AFRICA.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 374-381
 1986 Holbrook, M. B.
Grayson, M. W.
16.
The varieties of consumption experience : Comparing two typologies of emotion in consumer behavior.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 394-404
 1986 Havlena, W. J.
Holbrook, M. B.
17.
Effects of competitive context and additional information on price sensitivity.
Journal of Marketing Research
1986 : AUG, VOL. 23:3, p. 250-260
 1986 Huber, J.
Holbrook, M. B.
Kahn, B.
18.
Play as a consumption experience : the roles of emotions, performance, and personality in the enjoyment of games.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 728-739
 1984 Holbrook, M. B.
19.
Marketing strategy and the structure of aggregate, segment-specific, and differential preferences.
Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 62-67
 1984 Holbrook, M. B.
Holloway, D. V.
20.
Using a structural model of halo effect to assess perceptual distortion due to affective overtones.
Journal of Consumer Research
1983 : SEP, VOL. 10:2, p. 247-252
 1983 Holbrook, M. B.
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