haku: @author Wierenga, B. / yhteensä: 19
viitteet: 5-14 / 19
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5.
The effectiveness of different mechanisms for integrating marketing and R&D
Journal of Product Innovation Management
2002 : JUL, VOL. 19:4, p. 305-317
 2002 Leenders, M. A. A. M.
Wierenga, B.
6.
Developing a Customized Decision-Support System for Brand Managers
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s128-5145
 2001 Wierenga, B.
Bruggen, G. H. van
7.
The powerful triangle of marketing data, managerial judgment, and marketing management support systems
European Journal of Marketing
2001 : VOL. 35:7-8, p. 796-814
 2001 Bruggen, G. H. von
Smidts, A.
Wierenga, B.
8.
Matching management support systems and managerial problemsolving modes: the key to effective decision support
European Management Journal
2001 : JUN, VOL. 19:3, p, 228-238
 2001 Bruggen, G. van
Wierenga, B.
9.
Explaining competitors' reactions to new product introductions: The roles of event characteristics, managerial interpretation, and competitive context
Marketing Letters
2000 : FEB, VOL. 11:1, p. 67-79
 2000 Waarts, E.
Wierenga, B.
10.
The success of marketing management support systems
Marketing Science
1999 : VOL. 18:3, p. 196-207
 1999 Wierenga, B.
Bruggen, G. H. van
Staelin, Richard
11.
Improving decision making by means of a marketing decision support system
Management Science
1998 : MAY, VOL. 44:5, p. 645-658
 1998 Bruggen, G., van
Smidts, A.
Wierenga, B.
12.
Marketing decision support systems: adoption, use and satisfaction
International Journal of Research in Marketing
1997 : JUL, VOL. 14:3, p. 275-290
 1997 Wierenga, B.
Ophuis, O.
13.
Designing management support systems using an integrative perspective
Communications of the ACM
1997 : JUN, VOL. 40:6, p. 70-79
 1997 Dutta, S.
Wierenga, B.
Dalebout, A.
14.
The impact of the quality of a marketing decision support system: an experimental study
International Journal of Research in Marketing
1996 : OCT, VOL. 13:4, p. 331-344
 1996 Bruggen, G.
Smidts, A.
Wierenga, B.
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