haku: @author Aaker, D. A. / yhteensä: 27
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1.
Die Verlockung, globale Marken zu kreieren
Harvard Business Manager
2000 : VOL, 22;3, p. 58-59, 61-66
 2000 Aaker, D. A.
Joachimsthaler, E.
2.
Building brands without mass media (Markenmanagement)
Harvard Business Review
1997 : JAN-FEB, VOL. 75:1, p. 39-41,44-46,48-50
 1997 Joachimsthaler, E.
Aaker, D. A.
3.
Capitalizar el valor de la marca.
Harvard-Deusto Business Review
1994 : 61, p. 62-76
 1994 Aaker, D. A.
Alvarez del Blanco, R. M.
4.
The value of brand equity (Markenmanagement, Bewertungsmethode)
Journal of Business Strategy
1992 : JUL-AUG, VOL. 13:4, p. 27-32
 1992 Aaker, D. A.
5.
Interpreting cross-cultural replications of brand extension research
International Journal of Research in Marketing
1992 : MAR, VOL. 10, p. 55-59
 1992 Aaker, D. A.
Keller, K. L.
6.
Mobility barriers and strategic groups.
Strategic Management Journal
1989 : SEP-OCT, VOL. 10:5, p. 475-485
 1989 Mascarenhas, B.
Aaker, D. A.
7.
Strategy over the business cycle.
Strategic Management Journal
1989 : MAY-JUN, VOL. 10:3, p. 199-210
 1989 Mascarenhas, B.
Aaker, D. A.
8.
Managing assets and skills: the key to a sustainable competitive advantage.
California Management Review
1988 : WINTER, VOL. 31:2, p. 91-106
 1988 Aaker, D. A.
9.
Are all the effects of ad-induced feelings mediated by Aad?
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 368-373
 1988 Stayman, D. M.
Aaker, D. A.
10.
Le role strategique de la qualite du produit.
Recherche et Applications en Marketing
1988 : VOL. 3:2, p. 29-54
 1988 Jacobson, R. J.
Aaker, D. A.
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