haku: @author Ambler, T. / yhteensä: 16
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1.
Narrating the real corporate story
Business Strategy Review
2008 : SUMMER, VOL. 19:2, p. 28-32
 2008 Ambler, T.
Neely, A.
2.
Does the UK promotion of food and drink to children contribute to their obesity?
International Journal of Advertising
2006 : VOL. 25:2, p. 137-156
 2006 Ambler, T.
3.
A long perspective on marketing
European business forum EBF
2005 : SPRING, 21, p. 50-53
 2005 Ambler, T.
4.
ROI is dead: now bury it
Admap
2004 : SEP, VOL. 39:8 (453), p. 43-45
 2004 Ambler, T.
5.
The waste in advertising is the part that works
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 375-389
 2004 Ambler, T.
Hollier, E.A.
6.
Assessing marketing performance: Reasons for metrics selection
Journal of Marketing Management
2004 : APR, VOL. 20:3-4, p. 475-498
 2004 Ambler, T.
Kokkinaki, F.
Puntoni, S.
7.
Measures of marketing success: a comparison between China and United Kingdom
Asia Pacific Journal of Management
2003 : JUN, VOL. 20:2, p. 267-281
 2003 Ambler, T.
Xiucun, W.
8.
Measures of Marketing Success: A Comparison Between Spain and the UK
European Management Journal
2002 : AUG, VOL. 20:4, p. 414-422
 2002 Llonch, J.
Eusebio, R.
Ambler, T.
9.
What does marketing success look like?
Marketing Management
2001 : SPRING; VOL. 10:1, p. 12-18
 2001 Ambler, T.
10.
Persuasion, pride and prejudice: how ads work
International Journal of Advertising
2000 : VOL. 19:3, p. 299-316
 2000 Ambler, T.
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