haku: @author Assael, H. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Using viewer attitudes to evaluate TV program effectiveness
Journal of Advertising Research
2006 : MAR, VOL. 46:1, p. 93-101
 2006 Assael, H.
Poltrack, D. F.
2.
A demographic and psychographic profile of heavy Internet users and users by type of Internet usage
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 93-123
 2005 Assael, H.
3.
Relating products to TV program clusters
Journal of Advertising Research
1999 : APR, VOL. 39:2, p. 41-52
 1999 Assael, H.
Poltrack, D. F.
4.
Single vs. double source data for TV program selection
Journal of Accounting Research
1996 : NOV/DEC, VOL. 36:6, p. 73-81
 1996 Assael, H.
Poltrack, D. F.
5.
Single vs. double source data for TV program selection
Journal of Accounting Research
1996 : NOV/DEC, VOL. 36:6, p. 73-81
 1996 Assael, H.
Poltrack, D. F.
6.
Two-sided versus on-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconfirming trial on belief change.
Journal of Marketing Research
1987 : FEB, VOL. 24:1, p. 29-39
 1987 Kamins, M. N.
Assael, H.
7.
Nonsampling vs-sampling errors in survey research.
Journal of Marketing
1982 : SPRING, VOL. 46:2, p. 114-123
 1982 Assael, H.
Keon, J.
8.
Do demographics help in media selection?
Journal of Advertising Research
1979 : DEC, VOL. 19:6, p. 7-11
 1979 Assael, H.
Cannon, H.
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