haku: @author Baker, W.E. / yhteensä: 4
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1.
Do not wait to reveal the brand name: The effect of brand-name placement on television advertising effectiveness
Journal of Advertising
2004 : FALL VOL. 33:3, p. 77-85
 2004 Baker, W.E.
Honea, H.
Russell, C.A.
2.
The small world of the American corporate elite, 1982-2001
Strategic organization
2003 : AUG, VOL. 1:3, p. 301-326
 2003 Davis, G.F.
Yoo, M.
Baker, W.E.
3.
Market orientation, learning orientation and product innovation: delving into the organization's black box
Journal of Market-Focused Management
2002 : MAR, VOL. 5:1, p. 5-23
 2002 Baker, W.E.
Sinkula, J.M.
4.
Strategies for managing suppliers of professional services.
California Management Review
1991 : SUMMER, VOL. 33:4, p. 33-45
 1991 Baker, W.E.
Faulkner, R.R.
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