haku: @author Balasubramanian, S. / yhteensä: 9
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1.
Customer satisfaction in virtual environments: a study of online investing
Management Science
2003 : JUL, VOL. 49:7, p. 871-889
 2003 Balasubramanian, S.
Konana, P.
Menon, N.M.
2.
Exploring the Implications of M-Commerce for Markets and Marketing
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 348-361
 2002 Balasubramanian, S.
Peterson, R. A.
Jarvenpaa, S. L.
3.
Retailing in the 21st century: reflections and prologue to research
Journal of Retailing
2002 : SPRING, VOL. 78:1, p. 9-16
 2002 Peterson, R.A.
Balasubramanian, S.
4.
The economic leverage of the virtual community
International Journal of Electronic Commerce
2001 : SPRING, VOL. 5:3, p. 103-138
 2001 Balasubramanian, S.
Mahajan, V.
5.
The implications of online investing
Communications of the ACM
2000 : JAN, VOL. 43:1, p. 34-41
 2000 Balasubramanian, S.
Konana, P.
Menon, N.M.
6.
Mail versus mall: a strategic analysis of competition between direct marketers and conventional retailers
Marketing Science
1998 : VOL. 17:3, p. 181-195
 1998 Balasubramanian, S.
7.
Exploring the Implications of the Internet for Consumer Marketing
Journal of the Academy of Marketing Science
1997 : Vol. 25:4, p. 329-346
 1997 Peterson, R. A.
Balasubramanian, S.
Bronnenberg, B. J.
8.
Simple approaches to evaluate competing non-nested models in marketing
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 53-72
 1994 Balasubramanian, S.
Jain, D.
9.
Classifying early product life cycle forms via a diffusion model: problems and prospects
International Journal of Research in Marketing
1992 : DEC, VOL. 9:4, p. 345-352
 1992 Balasubramanian, S.
Ghosh, A.
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