haku: @author Balmer, J. M. T. / yhteensä: 10
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1.
The shared management and ownership of corporate brands: the case of Hilton
Journal of General Management
2009 : SUMMER, VOL. 34:4 p. 15-37
 2009 Balmer, J. M. T.
Thomson, I.
2.
The monarchy as a corporate brand: some corporate communications dimensions
European Journal of Marketing
2006 : VOL. 40:7-8, p.902-908
 2006 Greyser, S. A.
Balmer, J. M. T.
Urde, M.
3.
Corporate marketing: integrating corporate identity, corporate branding, corporate communications, corporate image and corporate reputation
European Journal of Marketing
2006 : VOL. 40:7-8, p. 730-741
 2006 Balmer, J. M. T.
Greyser, S. A.
4.
Commentary: corporate brands: What are they? What of them?
European Journal of Marketing
2003 : VOL. 37:7-8, p. 972-997
 2003 Balmer, J. M. T.
Gray, E. R.
5.
The Three Virtues and Seven Deadly Sins of Corporate Brand Management
Journal of General Management
2001 : AUTUMN, VOL. 27:1, p. 1-17
 2001 Balmer, J. M. T.
6.
Cause, effect and benefits of a standardised corporate visual identity system of UK companies operating in Malaysia
European Journal of Marketing
2001 : VOL. 35:3-4, p. 414-427
 2001 Melewar, T. C.
Sounders, J.
Balmer, J. M. T.
7.
Corporate identity: The concept, it's measurement and management
European Journal of Marketing
1997 : VOL. 31:5/6, p. 340-355
 1997 Riel, C. B. M. van
Balmer, J. M. T.
8.
Corporate branding and connoisseurship (Markenmanagement)
Journal of General Management
1995 : AUTUMN, VOL. 21:1, p. 24-46
 1995 Balmer, J. M. T.
9.
The BBC's corporate identity: myth, paradox and reality.
Journal of General Management
1994 : SPRING, VOL. 19:3, p. 33-49
 1994 Balmer, J. M. T.
10.
Building societies: change, strategy and corporate identity.
Journal of General Management
1991 : WINTER, VOL. 17:2, p. 20-33
 1991 Balmer, J. M. T.
Wilkinson, A.
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