haku: @author Baumgartner, H. / yhteensä: 11
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1.
Cross-country attraction as a motivation for product consumption
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 901-906
 2002 Goldberg, M. E.
Baumgartner, H.
2.
Toward a personology of the consumer
Journal of Consumer Research
2002 : SEP, VOL. 29:2, p. 286-292
 2002 Baumgartner, H.
3.
Reference points used in quality and value judgments
Marketing Letters
2000 : NOV, VOL. 11:4, p. 299-310
 2000 Kirmani, A.
Baumgartner, H.
4.
Multi-group latent variable models for varying numbers of items and factors with cross-national and longitudinal applications
Marketing Letters
1998 : FEB, VOL. 9:1, p. 21-36
 1998 Baumgartner, H.
Steenkamp, J.
5.
Applications of structural equation modeling in marketing and consumer research: a review
International Journal of Research in Marketing
1996 : APR, VOL. 13:2, p. 139-862
 1996 Baumgartner, H.
Homburg, C.
6.
Exploratory consumer buying behavior: conceptualization and measurement
International Journal of Research in Marketing
1996 : APR, VOL. 13:2, p. 121-138
 1996 Baumgartner, H.
Steenkamp, J.
7.
Die Kausalanalyse als Instrument der Marketingforschung
Zeitschrift für Betriebswirtschaft
1995 : VOL. 65:10, p. 1091-1108
 1995 Homburg, C.
Baumgartner, H.
8.
A means-end chain approach to consumer goal structures
International Journal of Research in Marketing
1995 : OCT, VOL. 12:3, p. 227-244
 1995 Pieters, R.
Baumgartner, H.
Allen, D.
9.
On the utility of consumers' theories in judgments of covariation
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 634-643
 1995 Baumgartner, H.
10.
The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 434-448
 1992 Steenkamp, J.-B. E.M.
Baumgartner, H.
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