haku: @author Bearden, W.O. / yhteensä: 6
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1.
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
Journal of Retailing
2003 : VOL. 79:1, p. 17-25
 2003 Hardesty, D.M.
Bearden, W.O.
2.
Using invoice price information to frame advertised offers
Journal of Business Research
2003 : MAY, VOL. 56:5, p. 355-366
 2003 Bearden, W.O.
Carlson, J.P.
Hardesty, D.M.
3.
Brand familiarity and invoice price effects on consumer evaluations: The moderating role of skepticism toward advertising
Journal of Advertising
2002 : SUMMER, VOL. 31:2, p. 1-15
 2002 Hardesty, D.M.
Carlson, J.P.
Bearden, W.O.
4.
The effects of price on brand extension evaluations: The moderating role of extension similarity
Journal of the Academy of Marketing Science
2002 : SPRING, VOL 30:2, p. 131-140
 2002 Taylor, V.A.
Bearden, W.O.
5.
An Attributional Analysis of Resistance to Group Pressure regarding illicit Drug and Alcohol Consumption
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 1-13
 1992 Rose, R.L.
Bearden, W.O.
Teel, J.E.
6.
The effect of managerial attitudes on alternative exporting methods.
Journal of International Business Studies
1979 : WINTER, VOL. 10:3, p. 79-84
 1979 Brady, D.L.
Bearden, W.O.
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