haku: @author Berger, P. / yhteensä: 11
viitteet: 1-10 / 11
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 otsikkovuositekijä
1.
Causes and effects of corporate refocusing programs
Review of Financial Studies
1999 : SUMMER, VOL. 12:2, p. 311-346
 1999 Berger, P.
Ofer, E.
2.
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 30-43
 1997 Berger, P.
Smith, G.
3.
The impact of direct marketing appeals on charitable marketing effectiveness
Journal of the Academy of Marketing Science
1996 : SUMMER, VOL. 24:3, p. 219-231
 1996 Smith, G.
Berger, P.
4.
Bustup takeovers of value-destroying diversified firms
Journal of Finance
1996 : SEP, VOL. 51:4, p.1175-1200
 1996 Berger, P.
Ofek, E.
5.
New customer acquisition: prospecting models and the use of commercially available external data
Journal of Direct Marketing
1995 : AUTUMN, VOL. 9:4, p. 8-18
 1995 Lix, T.
Berger, P.
Magliozzi, T.
6.
The effect of modern female sex role portrayals on advertising effectiveness
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 32-38
 1994 Jaffe, L.
Berger, P.
7.
List segmentation strategies in direct marketing
Omega
1993 : JAN, VOL. 21, p. 61-72
 1993 Magliozzi, T.
Berger, P.
8.
Impact of Comprehension, Positioning, and Segmentation on Advertising Response
Journal of Advertising Research
1992 : MAY/JUNE, VOL.32, p.24-33
 1992 Jaffe, L.
Jamieson, L.
Berger, P.
9.
Comprehension, positioning, segmentation and purchase probability
Omega
1992 : VOL. 20:1, p. 51-57
 1992 Jaffe, L.
Berger, P.
Jamieson, L.
10.
Joint research - a wave of the future?
Research Management
1984 : NOV/DEC, VOL. 27:6, p. 9-11
 1984 Gerstenfeld, A.
Berger, P.
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