haku: @author Berry, L. / yhteensä: 5
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1.
Brand salience versus brand image: Two theories of advertising effectiveness
Journal of Advertising Research
1998 : SEP/OCT, VOL. 38:5, p. 77-82
 1998 Miller, S.
Berry, L.
2.
Relationship marketing of services - growing interest, emerging perspectives
Journal of the Academy of Marketing Science
1995 : FALL, VOL. 23:4, p. 236-245
 1995 Berry, L.
3.
Reassessment of expectations as a comparison standard in measuring service quality: implications for further research
Journal of Marketing
1994 : JAN, VOL. 58:1, p. 111-124
 1994 Parasuraman, A.
Zeithaml, V.
Berry, L.
4.
A review of the market penetration of US residential and commercial demand-side management programmes
Energy Policy
1993 : JAN, VOL. 21:1, p. 53-67
 1993 Berry, L.
5.
Residential conservation programmes for the elderly: marketing techniques and organizational structures.
Energy Policy
1991 : JUL-AUG, VOL. 19:6, p. 596-605
 1991 Berry, L.
Schweitzer, M.
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