haku: @author Bettman, J. R. / yhteensä: 10
viitteet: 1-10 / 10
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1.
The effects of brand positioning strategies on consumers' brand and category perceptions: some insights from schema research.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 454-467
 1989 Sujan, M.
Bettman, J. R.
2.
Knowledge structure differences between more effective and less effective salespeople.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 81-86
 1988 Sujan, H.
Sujan, M.
Bettman, J. R.
3.
Effects of framing on evaluation of comparable and noncomparable alternatives by expert and novice consumers.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 141-154
 1987 Bettman, J. R.
Sujan, M.
4.
Effects of consumer expectations on information processing in selling encounters.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 346-353
 1986 Sujan, M.
Bettman, J. R.
Sujan, H.
5.
Covariation assessment by consumers.
Journal of Consumer Research
1986 : DEC, VOL. 13:3, p. 316-326
 1986 Bettman, J. R.
John, D. R.
Scott, C. A.
6.
Sampling data for covariation assessment : The effect of prior beliefs on search patterns.
Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 38-47
 1986 John, D. R.
Scott, C. A.
Bettman, J. R.
7.
Attributions in the Board Room; causal reasoning in corporate annual reports.
Administrative Science Quarterly
1983 : JUN, VOL. 28:2, p. 165-183
 1983 Bettman, J. R.
Weitz, B. A.
8.
Effects of prior knowledge and experience and phase of the choice process on consumer decision processes: a protocol analysis.
Journal of Consumer Research
1980 : DEC, VOL. 7:3, p. 234-248
 1980 Bettman, J. R.
Park, C. W.
9.
Information format and choice task effects in decision making.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 141-153
 1979 Bettman, J. R.
Zins, M. A.
10.
Memory factors in consumer choice: a review.
Journal of Marketing
1979 : SPRING, VOL. 43:2, p. 37-53
 1979 Bettman, J. R.
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