haku: @author Biehal, G. / yhteensä: 7
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1.
Corporate advertising pass-through onto the brand: some experimental evidence
Marketing Letters
1999 : FEB, VOL. 10:1, p. 63-73
 1999 Sheinin, D.
Biehal, G.
2.
Memory-based inferences during consumer choice
Journal of Consumer Research
1990 : JUN, VOL. 17:1, p. 82-93
 1990 Dick, A.
Chakravarti, D.
Biehal, G.
3.
The effects of concurrent verbalization on choice processing.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 84-96
 1989 Biehal, G.
Chakravarti, D.
4.
Consumers' use of memory and external information in choice : Macro and micro perspectives.
Journal of Consumer Research
1986 : MAR, VOL. 12:4, p. 382-405
 1986 Biehal, G.
Chakravarti, D.
5.
Information accessibility as a moderator of consumer choice.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 1-14
 1983 Biehal, G.
Chakravarti, D.
6.
Experiences with the bettman-park verbal-protokol coding scheme.
Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 442-448
 1982 Biehal, G.
Chakravarti, D.
7.
Information-presentation format and learning goals as determinants of consumers' memory retrieval and choice processes.
Journal of Consumer Research
1982 : MAR, VOL. 8:4, p. 431-441
 1982 Biehal, G.
Chakravarti, D.
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