haku: @author Bloom, P. N. / yhteensä: 9
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1.
Slotting allowances and the retail sale of alcohol beverages
Journal of Public Policy and Marketing
1998 : FALL, VOL. 17:2, p. 173-184
 1998 Gundlach, G. T.
Bloom, P. N.
2.
Avoiding misuse of new information technologies. Legal and societal considerations (Gesetzgebung)
Journal of Marketing
1994 : JAN, VOl. 58:1, p. 89-110
 1994 Bloom, P. N.
Milne, F. R.
Adler, R.
3.
Effective marketing for professional services.
Harvard Business Review
1984 : SEP-OCT, VOL. 62:5, p. 102-110
 1984 Bloom, P. N.
4.
The concerns of the rich/poor consumer.
California Management Review
1983 : FALL, VOL. 26:1, p. 100-119
 1983 Preston, L. E.
Bloom, P. N.
5.
The maturing of consumerism.
Harvard Business Review
1981 : NOV-DEC, VOL. 59:6, p. 130-139
 1981 Bloom, P. N.
Greyser, S. A.
6.
Problems and challenges in social marketing.
Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 79-88
 1981 Bloom, P. N.
Novelli, W. D.
7.
Evaluation of consumer education programs.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 270-279
 1979 Bloom, P. N.
Ford, G. T.
8.
The cereal companies: monopolists or super marketers?
Business Topics
1978 : 3 SUM VOL.26 p.41-49
 1978 Bloom, P. N.
9.
Advertising, competition, and public policy: a simulation study.
Journal of Advertising Research
1978 : 3 JUN VOL.18 p.43-46
 1978 Bloom, P. N.
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