haku: @author Broadbent, S. / yhteensä: 7
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1.
Does advertising affect market size? Some evidence from the United Kingdom
International Journal of Advertising
1998 : VOL. 17:3, p. 267-300
 1998 Ambler, T.
Broadbent, S.
Feldwick, P.
2.
Building better TV schedules: New light from the single source
Journal of Advertising Research
1997 : JUL-AUG, VOL. 37:4, p. 27-31
 1997 Broadbent, S.
Spittler, J. Z.
Lynch, K.
3.
Advertising effects: more than short term
Journal of the Market Research Society
1993 : JAN, VOL. 35:1, p. 37-49
 1993 Broadbent, S.
4.
Modelling beyond the blip.
Journal of the Market Research Society
1990 : JAN, VOL. 32:1, p. 61-102
 1990 Broadbent, S.
5.
Advertising effectiveness : across brands.
Journal of the Market Research Society
1986 : JAN, VOL. 28:1, p. 15-24
 1986 Broadbent, S.
Colman, S.
6.
Modelling with adstock.
Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 295-312
 1984 Broadbent, S.
7.
One way TV advertisements work.
Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 139-166
 1979 Broadbent, S.
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