haku: @author Brucks, M. / yhteensä: 7
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1.
Price and brand name as indicators of quality dimensions for customer durables
Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 359-374
 2000 Brucks, M.
2.
Introspection in consumer research: implementation and implications
Journal of Consumer Research
1993 : DEC, VOL. 20:3, p. 339-359
 1993 Wallendorf, M.
Brucks, M.
3.
Selective Recall and Information Use in Consumer Preferences
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 464-474
 1992 Costley, C.L.
Brucks, M.
4.
A Study of Information Search Behavior during the Categorization of New Products
Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 452-463
 1992 Ozanne, J.L.
Brucks, M.
Grewal, D.
5.
The Effects of Bargainable Attributes and Attribute Range Knowledge on Consumer Choice Processes
Journal of Consumer Research
1990 : MAR, VOL. 16, p.409-419
 1990 Brucks, M.
Schurr, P.
6.
The effects of bargainable attributes and attribute range knowledge on consumer choice processes.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 409-419
 1990 Brucks, M.
Schurr, P. H.
7.
Children's use of cognitive defenses against television advertising : a cognitive response approach.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 471-482
 1988 Brucks, M.
Armstrong, G. M.
Goldberg, M. E.
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