haku: @author Calder, B. J. / yhteensä: 8
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1.
Managing media and advertising change with integrated market
Journal of Advertising Research
2005 : DEC, VOL. 45:4, p. 356-361
 2005 Calder, B. J.
Malthouse, E. C.
2.
The right kind of business advocacy.
Business Horizons
1985 : JAN/FEB, VOL. 28:1, p. 7-11
 1985 Fox, K. F. A.
Calder, B. J.
3.
Attitude-behavior consistency in children's responses to television advertising.
Journal of Marketing Research
1983 : NOV, VOL. 20:4, p. 337-349
 1983 Roedder, D. L.
Sternthal, B.
Calder, B. J.
4.
Beyond external validity.
Journal of Consumer Research
1983 : JUN, VOL. 10:1, p. 112-114
 1983 Calder, B. J.
Phillips, L. W.
Tybout, A. M.
5.
Information availability as a determinant of multiple request effectiveness.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 280-290
 1983 Tybout, A. M.
Sternthal, B.
Calder, B. J.
6.
Designing research for application.
Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 197-207
 1981 Calder, B. J.
Phillips, L. W.
Tybout, A. M.
7.
Using information processing theory to design marketing strategies.
Journal of Marketing Research
1981 : FEB, VOL. 18:1, p. 73-79
 1981 Tybout, A. M.
Calder, B. J.
Sternthal, B.
8.
Television commercial wearout: an information processing view.
Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 173-186
 1980 Calder, B. J.
Sternthal, B.
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