haku: @author Cannon, H. M. / yhteensä: 7
viitteet: 1-7 / 7
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1.
A strategic pricing framework.
Journal of Consumer Marketing
1990 : SUMMER, VOL. 7:3, p. 57-68
 1990 Cannon, H. M.
Morgan, F. W.
2.
A technique for increasing the reliability of syndicated product - media research
Journal of Advertising Research
1990 : JUN-JUL, VOL. 30:3, p. 31-37
 1990 Cannon, H. M.
Williams, D. L.
Akaah, I. P.
3.
Evaluating the "simulation" approach to media selection.
Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 57-63
 1988 Cannon, H. M.
4.
The "naive" approach to demographic media selection.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 21-25
 1984 Cannon, H. M.
5.
Reach and frequency estimates for specialized target markets.
Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 45-50
 1983 Cannon, H. M.
6.
A new method for estimating the effect of media context, using value profiles of ads.
Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 41-48
 1982 Cannon, H. M.
7.
Beyond media imperatives : geodemographic media selection.
Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36
 1982 Cannon, H. M.
Linda, G.
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