haku: @author Chao, P. / yhteensä: 9
viitteet: 1-9 / 9
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 otsikkovuositekijä
1.
Celebrity and foreign brand name as moderators of country-of-origin effects
International Journal of Advertising
2005 : VOL. 24:2, p. 173-192
 2005 Chao, P.
Wührer, G.
Werani, T.
2.
Country-of-origin effects in global industrial sourcing: Toward an integrated framework
Management International Review
2003 : VOL. 43:4, p. 339-360
 2003 Andersen, P.H.
Chao, P.
3.
Impact of country-of-origin dimensions on product quality and design quality perceptions
Journal of Business Research
1998 : MAY, VOL. 42:1, p. 1-6
 1998 Chao, P.
4.
Partitioning country of origin effects: consumer evaluations of a hybrid product.
Journal of International Business Studies
1993 : APR-JUN, Vol.24:2, p.291-306
 1993 Chao, P.
5.
Consumer profiles and perceptions: country-of-origin effects.
International Marketing Review
1993 : VOL. 10:2, p. 22-39
 1993 Chao, P.
Rajendran, K. N.
6.
Partitioning country of origin effects: consumer evaluations of a hybrid product
Journal of International Business Studies
1993 : VOL. 24:2, p. 291-306
 1993 Chao, P.
7.
The impact of country affiliation on the creditability of product attribute claims.
Journal of Advertising Research
1989 : APR-MAY, VOL. 29:2, p. 35-41
 1989 Chao, P.
8.
Export and reverse investment : strategic implications for newly industrialized countries.
Journal of International Business Studies
1989 : SPRING, VOL. 20:1, p. 75-91
 1989 Chao, P.
9.
Image variables in multi-attribute product evaluations : country-of-origin effects.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 694-699
 1984 Erickson, G. M.
Johansson, J. K.
Chao, P.
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