haku: @author Chattopadhyay, A. / yhteensä: 10
viitteet: 1-10 / 10
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
The different roles of product originality and usefulness in generating word-of-mouth
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 109-119
 2011 Moldovan, S.
Goldenberg, J.
Chattopadhyay, A.
2.
Managing brand experience: the Market Contact Audit (tm)
Journal of Advertising Research
2005 : MAR, VOL. 45:1, p. 9-16
 2005 Chattopadhyay, A.
Laborie, J-L.
3.
Rethinking Marketing Programs for Emerging Markets
Long Range Planning
2002 : OCT, VOL. 35:5, p. 457-474
 2002 Dawar, N.
Chattopadhyay, A.
4.
Category structure, brand recall, and choice
International Journal of Research in Marketing
2001 : SEP, VOL. 18:3, p. 191-202
 2001 Nedungadi, P.
Chattopadhyay, A.
Muthukrishnan, A.V.
5.
When does comparative advertising influence brand attitude? The role of delay and market position
Psychology and Marketing
1998 : AUG, VOL. 15:5, p. 461-476
 1998 Chattopadhyay, A.
6.
Should advertising appeals match the basis of consumers' attitudes ?
Journal of Advertising Research
1996 : NOV/DEC, VOL. 36:6, p. 82-89
 1996 Dube, L.
Chattopadhyay, A.
Letarte, A.
7.
Does Attitude toward the End Endure? The Moderating Effects of Attention and Delay
Journal of Consumer Research
1992 : JUN, VOL. 19:1, p. 26-33
 1992 Chattopadhyay, A.
Nedungadi, P.
8.
Humor in Advertising: The Moderating Role of Prior Brand Evaluation
Journal of Marketing Research
1990 : NOV, VOL. 27, p.466-476
 1990 Chattopadhyay, A.
Basu, K.
9.
Salience effects in brand recall.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 363-369
 1986 Alba, J. W.
Chattopadhyay, A.
10.
Effects of context and part-category cues on recall of competing brands.
Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 340-349
 1985 Alba, J. W.
Chattopadhyay, A.
« edellinen sivu | seuraava sivu »
SCIMA