haku: @author Chernatony, L. de / yhteensä: 22
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1.
How leadership and commitment influence bank employees' adoption of their bank's values
Journal of Business Ethics
2011 : JUL I, VOL. 101:3, p. 397-414
 2011 Wallace, E.
Chernatony, L. de
Buil, I.
2.
Winning hearts and minds: business-to-business branding and the role of the salesperson
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 123-136
 2007 Lynch, J.
Chernatony, L. de
3.
Exploring managers' views about brand saboteurs
Journal of Marketing Management
2007 : FEB, VOL. 23:1-2 p. 91-106
 2007 Wallace, E.
Chernatony, L. de
4.
Internal brand building and structuration: the role of leadership
European Journal of Marketing
2006 : VOL. 40:7-8, p.761-784
 2006 Vallaster, C.
Chernatony, L. de
5.
Corporate identity modelling: a review and presentation of a new multi-dimensional model
Journal of Marketing Management
2005 : SEP, VOL. 21:7 - 8, p. 809 – 834
 2005 Suvatjis, J. Y.
Chernatony, L. de
6.
Internationalisation of services brands: The role of leadership during the internal brand building process
Journal of Marketing Management
2005 : FEB, VOL 21:1-2, p. 181-203
 2005 Vallaster, C.
Chernatony, L. de
7.
Factors influencing successful brand extensions
Journal of Marketing Management
2003 : VOL 19:7-8, p. 781-806
 2003 Hem, L. E.
Chernatony, L. de
Iversen, N. M.
8.
The criteria for successful services brands
European Journal of Marketing
2003 : VOL. 37:7-8, p. 1095-1118
 2003 Chernatony, L. de
Segal-Horn, S.
9.
Task and institutional influences on managers' mental models of competition
Organization Studies
2002 : VOL. 23:1, p. 31-62
 2002 Daniels, K.
Johnson, G.
Chernatony, L. de
10.
Building on Services' Characteristics to Develop Successful Services Brands
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 645-669
 2001 Chernatony, L. de
Segal-Horn, S.
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