haku: @author Churchill, G. A. / yhteensä: 7
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1.
Comments on the AMA task force study.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 26-31
 1988 Churchill, G. A.
2.
Recognition versus recall as measures of television commercial forgetting.
Journal of Marketing Research
1988 : FEB, VOL. 25:1, p. 72-80
 1988 Singh, S. N.
Rothschild, M. L.
Churchill, G. A.
3.
Response-bias-free recognition tests to measure advertising effects.
Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 23-36
 1987 Singh, S. N.
Churchill, G. A.
4.
Using the theory of signal detection to improve ad recognition testing.
Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 327-336
 1986 Singh, S. N.
Churchill, G. A.
5.
Research design effects on the reliability of rating scales : a meta-analysis.
Journal of Marketing Research
1984 : NOV, VOL. 21:4, p. 360-375
 1984 Churchill, G. A.
Peter, J. P.
6.
An examination of the anticipated-satisfaction importance valence controversy.
Organizational Behavior and Human Performance
1981 : APR, VOL. 27:2, p. 213-226
 1981 Pecotich, A.
Churchill, G. A.
7.
A paradigm for developing better measures of marketing constructs.
Journal of Marketing Research
1979 : FEB, VOL. 16:1, p. 64-73
 1979 Churchill, G. A.
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