haku: @author Cornelissen, J. P. / yhteensä: 5
viitteet: 1-5 / 5
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1.
Metaphor and the dynamics of knowledge in organization theory: a case study of the organizational identity metaphor
Journal of Management Studies
2006 : JUN, VOL 43:4, p. 683-710
 2006 Cornelissen, J. P.
2.
Change, continuity and progress : the concept of integrated marketing communications and marketing communications practice
Journal of Strategic Marketing
2003 : VOL. 11:4, p. 217-234
 2003 Cornelissen, J. P.
3.
On the "organizational identity" metaphor
British Journal of Management
2002 : DEC, VOL. 13:3, p. 259-268
 2002 Cornelissen, J. P.
4.
Integrated marketing communications and the language of marketing development
International Journal of Advertising
2001 : VOL. 20:4, p. 483-498
 2001 Cornelissen, J. P.
5.
Theoretical concept or management fashion? Examining the significance of IMC
Journal of Advertising Research
2000 : SEP-OCT, VOL. 40:5, p. 7-15
 2000 Cornelissen, J. P.
Lock, A. R.
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