haku: @author Cova, B. / yhteensä: 27
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 otsikkovuositekijä
1.
The myopia of new marketing panaceas: The case for rebuilding our discipline
Journal of Marketing Management
2008 : VOL. 24:1-2, p. 205-219
 2008 Badot, O.
Cova, B.
2.
Relationship marketing in 2015: a Delphi approach
European Management Journal
2007 : FEB, VOL. 25:1, p. 50-59
 2007 Bonnemaizon, A.
Cova, B.
Louyot, M-C.
3.
Brand community of convenience products: new forms of customer empowerment - the case 'my Nutella The Community'
European Journal of Marketing
2006 : VOL. 40:9/10, p.1087-1105
 2006 Cova, B.
Pace, S.
4.
Project success: Lessons from the Andria case
European Management Journal
2004 : OCT, VOL 22:5, p. 532-545
 2004 Caru, A.
Cova, B.
Pace, S.
5.
Tribal marketing: the tribalisation of society and its impact on the conduct of marketing
European Journal of Marketing
2002 : VOL. 36:5-6, p. 595-620
 2002 Cova, B.
Cova, V.
6.
Servicescapes: From modern non-places to postmodern common places
Journal of Business Research
1999 : JAN, VOL. 44:1, p. 37-45
 1999 Aubert-Gamet, V.
Cova, B.
7.
Community and consumption: Towards a definition of the "linking value" of products or services
European Journal of Marketing
1997 : VOL. 31:3/4, p. 297-316
 1997 Cova, B.
8.
The postmodern explained to managers: implications for marketing
Business Horizons
1996 : NOV-DEC, VOL. 39:6, p. 15-23
 1996 Cova, B.
9.
What postmodernism means to marketing managers
European Management Journal
1996 : OCT, VOL. 14:5, p. 494-499
 1996 Cova, B.
10.
Que peut-on apprendre du management asiatique?
Revue Francaise de Gestion
1995 : MAR-MAY, 103, p.20-32
 1995 Cova, B.
Pras, B.
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