haku: @author Currim, I. S. / yhteensä: 6
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1.
Multi-stage purchase decision models: accommodating response heterogeneity, common demand shocks, and endogeneity using disaggregate data
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 197-206
 2009 Andrews, R. L.
Currim, I. S.
2.
Retentino of latent segments in regrassion based marketing models
International Journal of Research in Marketing
2003 : VOL 20:4, p. 315-321
 2003 Andrews, R. L.
Currim, I. S.
3.
Consumer perceptions of promotional activity.
Journal of Marketing
1991 : APR, VOL. 55:2, p. 4-16
 1991 Krishna, A.
Currim, I. S.
Shoemaker, R. W.
4.
Disaggregate tree-structured modeling of consumer choice data.
Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 253-265
 1988 Currim, I. S.
Meyer, R. J.
Le, N. T.
5.
A comparative evaluation of multiattribute consumer preference models.
Management Science
1984 : MAY, VOL. 30:5, p. 543-561
 1984 Currim, I. S.
Sarin, R. K.
6.
A procedure for measuring and estimating consumer preferences under uncertainty.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 249-256
 1983 Currim, I. S.
Sarin, R. K.
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