haku: @author Dahlén, M. / yhteensä: 7
viitteet: 1-7 / 7
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1.
Customer reactions to acquirer-dominant mergers and acquisitions
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 332-341
 2011 Thorbjørnsen, H.
Dahlén, M.
2.
The "killer" ad: an assessment of advertising violence
European Journal of Marketing
2010 : VOL 44:11/12, p. 1811-1838
 2010 Söderlund, M.
Dahlen, M.
3.
Advertising creativity matters
Journal of Advertising Research
2008 : SEP, VOL 48:3 p.392-403
 2008 Dahlén, M.
Rosengren, S.
Törn, F.
4.
A disaster is contagious: how a brand in crisis affects other brands
Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 388-397
 2007 Dahlén, M.
Lange, F.
5.
Real consumers in the virtual store
Scandinavian Journal of Management
2002 : SEP, VOL. 18:3, p. 341-363
 2002 Dahlén, M.
Lange, F.
6.
Banner Advertisements through a New Lens
Journal of Advertising Research
2001 : JUL-AUG, VOL. 41:4, p. 23-30
 2001 Dahlen, M.
7.
Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products
International Journal of Advertising
2001 : VOL. 20:2, p. 189-205
 2001 Dahlén, M.
Bergendahl, J.
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