haku: @author Danaher, P. J. / yhteensä: 6
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1.
Comparing perceptions of marketing communication channels
European Journal of Marketing
2011 : VOL 45:1/2, p. 6-42
 2011 Danaher, P. J.
Rossiter, J. R.
2.
A comparison of online and offline consumer brand loyalty
Marketing Science
2003 : VOL 22:4, p. 461-476
 2003 Danaher, P. J.
Wilson, I. W.
Davis, R. A.
3.
Using Conjoint Analysis to Determine the Relative Importance of Service Attributes Measured in Customer Satisfaction Surveys
Journal of Retailing
1997 : Vol. 73:2, p. 235-260
 1997 Danaher, P. J.
4.
Wearout effects in target marketing
Marketing Letters
1996 : JUL, VOL. 7:3, p. 275-287
 1996 Danaher, P. J.
5.
Customer satisfaction during the service delivery process
European Journal of Marketing
1994 : VOL. 28:5 p. 5-16
 1994 Danaher, P. J.
Mattson, J.
6.
An approximate log-linear model for predicting magazine audiences.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p. 473-492
 1989 Danaher, P. J.
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